One way in which our media product uses forms and conventions of real media products is through Goodwin's conventions. One of his conventions states that there will be a relationship between lyrics and visuals. This is illustrated in our music video when the lyrics read, "If I follow the light the light that I deem the brightest" and it tilts up towards the sky (light). Also when the lyrics read, “It was there on your mouth but it’s not what I heard”, the clip shows a cut from a mouth to a shot of an ear.
Additionally, another convention of Goodwin’s that we used is that we demonstrated genre characteristics. The Indie genre is about creating a piece of music that challenges the mainstream productions and steers away from being owned by big companies and having the freedom to make whatever kind of music and video they like. Also, the music videos are usually ‘do it yourself’ videos that intentionally look amateur to illustrate that they are independent and can create a piece of media without being controlled my large record labels. We have demonstrated genre characteristics through the mise en scene; we have locations such as woods, car parks, homes and fields which shows how it our video is make shift and has connotations of that independent making etc.
Furthermore, we also illustrated a convention of their being a relationship between music and visual as in our music video there is a temporal relationship. The fast cuts that we have in our music video match the beat of the song and the audience can connect with the song more because of this.
In our ancillary tasks, we also used forms and conventions of real media products. On our website, we had links to various social media accounts including Instagram and twitter which are common features of band website as it boosts their profile and allows fans to see what the band is getting up to daily. It also allows them to connect with a band on a personal level as they can message and talk to them which is restricted on the website.
As well as using forms and conventions of real media products, our website also challenges them as our website focuses on information about the band; tour dates, contact details, merchandise etc. whereas other websites focus on the image of the band and the ‘star’ they have. This links to Dyers star theory as it states that a star is created through practical means such as magazines, advertisement etc., and we did not want to conform to this as our message is about the music instead of creating this false image of the band.
Other forms and conventions that we use our uses and gratifications in the fact that our video along with many others is used for entertainment as a way of diverting from the problems of everyday life and having an emotional release. This release may be through the nostalgia that people feel when reminiscing over the childhood memories in our music video.
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